Bass Edge News

Ardent sponsors Army Bass Anglers

MACON, Mo. – Ardent President Michael J. Brooks recently announced that the company is joining forces with the Army Bass Anglers. Ardent will provide team members with baitcasting and spinning reels and other Ardent accessories. The company’s long term commitment to the group also includes a reel rebate program for active U.S. servicemen and women.

With products manufactured entirely in the United States, support of the Army Anglers seemed a perfect match to Ardent officials.

“Since Ardent was founded in 2003 the company has been committed to creating manufacturing jobs in the U.S.A.,” Brooks said. “We are honored to support the men and women of Army Bass Anglers who defend the freedoms enjoyed by our employees, the customers who purchase our products and every other American citizen.”

By competing in bass tournaments, Army Bass Anglers is able to support programs like Take a Soldier Fishing, Return Heroes Home and Fishing for Freedom, while also increasing public awareness of their mission to honor and aid those who have served their country. During the off-season, Army Bass Angler volunteers raise funds and solicit products in further support of Fishing for Freedom tournaments.

“Joining forces with Ardent has been exciting, not only because of the superior quality of products like Ardent’s XS 1000 baitcasting reel, but also because Ardent’s products are made in the U.S.A. by the very people we have sworn to defend and to serve,” said Major Cody Roberson, the Army Bass Anglers’ team leader.

In recognition of their work on behalf of servicemen and women, B.A.S.S./ESPN recently selected the Army Bass Anglers and their boats to serve as honorary launch boats at the 2009 Bassmasters Classic.

“Launching the world’s top bass fishing professionals during each day of the 2009 Bassmasters Classic will be a tremendous honor,” Roberson said. “Army Bass Anglers are excited to attend the Classic as members of an Ardent team that includes legends of the sport such as Alton Jones, the 2008 Bassmasters Classic champion.”